The Real Mercury Steven Lance needed a distinctive brand identity. He’s been fascinated by all things Mercury since forever, and he was shopping ideas for a design he could center his marketing efforts around. We arrived at this design almost immediately. The ‘Mercury’ Device Steven and I had discussed creating a logo based upon the Mercury dime. While this is a classic, highly recognizable icon, I felt that it’s too...

Acropolis Worx is a general construction contractor from Butte, MT, USA. I worked closely with Dave Eggleston, the owner of Acropolis Worx, to develop his brand identity. He wanted to emphasize timeless quality and professionalism. I pushed for clean and ultra-classic. What emerged through our working together is an outstanding set of materials. Dave wanted a logo design that was simple and distinctive. I opted for a modular design which could...

I used Photoshop to first create the aurora background, then imported my standard CraniumStorm logo vectors. The sparks were taken from a high resolution photo of a campfire and overlaid in three separate layers with the Blending Mode set to Screen and the levels adjusted to pick out particular mid-tones in each layer.